Your reason. Our treatment.
Designed to re-engage and empower existing patients, Find Your Reason reinforced ZAVA’s ethos: weight loss is a personal journey, not a societal expectation. Through uplifting, familiar, and motivating language, we reminded patients of how far they’ve come, where they’re headed, and most importantly—why they started in the first place.
The campaign wasn’t just sentimental; it was backed by real patient insights, from measurable health improvements to the confidence boost they’ve gained along the way.
I led the end-to-end development of Find Your Reason, taking full ownership of campaign ideation, strategy, and execution. Working cross-functionally with internal teams, I ensured the messaging was deeply aligned with ZAVA’s patient-first positioning while delivering compelling, insight-driven content across multiple channels.
Here’s What I Delivered:
Campaign strategy and creative direction – Ensured a cohesive, emotionally engaging campaign that resonated with existing patients while reinforcing brand ownership of the Lose Weight for You message.
Multi-channel copywriting – Developed compelling, supportive messaging across email, paid ads, landing pages, and organic social, all crafted to motivate and retain existing patients.
Patient-driven storytelling – Wove real patient insights, stats, and testimonials into campaign assets to make the message authentic, relatable, and empowering.
Data-backed messaging – Incorporated factual results (BMI reduction, increased confidence, energy boosts) to provide patients with tangible proof of their progress and the effectiveness of ZAVA’s program.
Video direction and creative development – Led the scripting and storyboarding of engaging video content to bring the campaign to life in a way that was both heartfelt and impactful.
Patient Support pack
As part of the campaign, I also led the development of a comprehensive Patient Support Pack to provide ongoing guidance and motivation for users throughout their weight loss journey. Collaborating closely with ZAVA’s creative team, nutritionists, and doctors, I ensured the pack was both clinically sound and user-friendly.
The support pack included:
Expert-led nutrition advice to help patients make sustainable, balanced food choices.
Practical lifestyle tips to manage weight loss alongside real-life challenges.
Motivational insights and success stories to keep patients engaged and inspired.
Clear medical guidance on what to expect from their treatment and how to maximize results safely.
This resource not only reinforced ZAVA’s commitment to patient care but also helped strengthen long-term engagement, ensuring users had the tools and knowledge to stay on track.
Results
By tapping into the personal reasons behind weight loss and reminding patients of their progress, Find Your Reason strengthened retention and engagement among ZAVA’s existing users. The addition of the Patient Support Pack further solidified ZAVA’s role as a long-term health partner, providing both motivation and medically backed resources to help patients achieve their goals.